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Posted on : Aug 08, 2008
Sony Corp. and the city of Kitakyushu, Japan
announced plans to test the recycling of rare metals used in small electronic
devices. The program will begin September 1.

The project is estimated to cost around 22 Million yen (roughly US$200,000), of
which 2 million yen will be financed by Kitakyushu, located in the southwest of
Japan. The two parties will collect digital cameras, portable digital music
players, handheld game machines, electronic dictionaries, voice recorders, and
other used devices except mobile phones, which are already widely recycled.

The parties will place recycling boxes at around 60 sites in the city, including
do-it-yourself stores and supermarkets, for the test, which will run through
March 31, 2009.

Kitakyushu-based Nippon Magnetic Dressing Co. will separate nonferrous metals
from collected devices and sell the metals to Sony. Sony will outsource their
refining and reuse extracted gold and platinum as well as silver and copper for
its products.

Sony has reused plastics collected from cathode ray tube televisions for its
liquid crystal display televisions, but this will be its first reuse attempt
other than that, a company official said.
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